Mooliet Cow started her career as a clarinetist, on tour with various bands. While she enjoyed performing, what she really loved was all the behind-the-scenes antics: sound-checking, hob-nobbing, and mentoring younger musicians.

Fortunately, a viral video of an on-stage duet featuring her and Amuseables Moon brought her enough celebrity status to become a booking agent – and eventually launch her label, Heard Instinct Records.

Now she does what she's best at: shaping new talent so they reach their dreams, no matter how lofty.